About Seth

As a child, I grew fascinated with movies and thought I wanted to be a film director. But as a college student in film school, I learned that making movies was not as much fun for me as watching them. So after earning my Bachelor of Science degree from the University of Miami, I began researching careers for creative and unconventional people. And that was when I discovered graphic design. I was intrigued by the concept of using visual communication to help others market their products and services. It seemed like something I would enjoy doing, and maybe even be good at. So I decided to go back to school and study graphic design. I enrolled in the Art Institute of Fort Lauderdale and it was one of the best decisions I ever made. Every assignment was a new challenge that excited me in a way I had never felt behind a 16mm camera. This time I had found my true calling.

Shortly after graduating magna cum laude from the Art Institute, I founded Seth Held Design Concepts, a marketing and creative services provider. Since then, I have enjoyed a prolific career as a professional graphic artist and digital marketer. My portfolio has grown to include clients of all sizes, from small businesses to Fortune 500 corporations, spanning a wide range of industries. I have personally managed the production and logistics of a multi-million dollar newspaper advertising campaign. I have also helped build and execute successful, large-scale, global email marketing campaigns. The challenges have been great, but the rewards have been greater. For me, the greatest reward is loving what I do.

I believe Aristotle said something like, “Where your talents and the needs of the world meet, therein lies your vocation.” He should have been my guidance counselor! The fact is, I am a much better graphic artist than I ever could have been a film director. I am happy with the choices I’ve made.

And the world doesn’t need any more bad movies.

— Seth Held
President, Creative Director